Story perspectives

Perplexity Welcomes CNN, Post to AI Revenue Share

10/9/2025

Summary

Story summary

Perplexity announces new publisher participants in an AI subscription revenue share program, including CNN and The Washington Post.
Publishers face a dilemma about blocking AI crawlers, balancing content protection with visibility.
Trusted Media Brands (TMB) is negotiating AI licensing deals, but cautious about broad access demands from tech companies.
Cloudflare's bot-blocking mechanisms provide publishers leverage in negotiations with AI firms.

History

Historical Context

The 1996 Telecommunications Act deregulated the U.S. telecommunications industry, spurring competition and innovation. This shift paved the way for digital media platforms like CNN and The Washington Post to adapt to emerging technologies. Today, as these publishers confront challenges from AI integration and copyright disputes, the outcomes will significantly influence media monetization and the evolving relationship between publishers and tech firms.

1 of 2

Story summary

Perplexity announces new publisher participants in an AI subscription revenue share program, including CNN and The Washington Post.
Publishers face a dilemma about blocking AI crawlers, balancing content protection with visibility.
Trusted Media Brands (TMB) is negotiating AI licensing deals, but cautious about broad access demands from tech companies.
Cloudflare's bot-blocking mechanisms provide publishers leverage in negotiations with AI firms.

1 / 2