Story perspectives
Korean Wave Surges in India: K-Pop and K-Dramas Dominate
10/9/2025
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Story summary
- The Korean wave has grown in India since the 2010s, driven by K-dramas and K-pop.
- In 2020, India began teaching Korean as a foreign language in schools.
- Korean Culture Centre India hosts events; by 2023, over 15 million bought Korean products in India.
- BTS's Dynamite and Psy's Gangnam Style boosted K-pop in India; K-dramas rose 370% in 2020 with Netflix and Zee5 dubbing.
