Back to today’s briefing

Story perspectives

Alfamart Launches Franchising to Empower Local MSMEs

10/9/2025

29 3

Summary

Story summary

Alfamart Philippines, part of the SM Group, launched a pilot franchising program to support local micro, small and medium enterprises (MSMEs).
The program began in Laguna with two stores—October 2024 and August 2025 openings.
As of September 2025, Alfamart operates 2,337 stores, blending convenience with supermarket variety.
COO Harvey Ong says the model empowers tenants as franchisees, boosting community ties.

1 of 1

Story summary

Alfamart Philippines, part of the SM Group, launched a pilot franchising program to support local micro, small and medium enterprises (MSMEs).
The program began in Laguna with two stores—October 2024 and August 2025 openings.
As of September 2025, Alfamart operates 2,337 stores, blending convenience with supermarket variety.
COO Harvey Ong says the model empowers tenants as franchisees, boosting community ties.