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Brazil's Audiovisual Sector Hits R$70.2 Billion in 2024

10/9/2025

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Summary

Story summary

Brazil's audiovisual industry contributed R$70.2 billion (US$13.1 billion) in 2024 and supported 608,970 jobs, per Oxford Economics study commissioned by Motion Picture Association (MPA).
The findings were released at RioMarket during the Rio International Film Fest.
Free-to-air TV, led by Globo, accounts for 47% of GDP and 44% of employment. Experts see Brazil and India as emerging audiovisual powers.

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Story summary

Brazil's audiovisual industry contributed R$70.2 billion (US$13.1 billion) in 2024 and supported 608,970 jobs, per Oxford Economics study commissioned by Motion Picture Association (MPA).
The findings were released at RioMarket during the Rio International Film Fest.
Free-to-air TV, led by Globo, accounts for 47% of GDP and 44% of employment. Experts see Brazil and India as emerging audiovisual powers.