Story perspectives

Maverick Carter Exits Project B; New Leadership Takes Charge

10/9/2025

Summary

Story summary

Maverick Carter is no longer involved with Project B, the international league launching next fall.
Grady Burnett and Geoff Prentice are co-founders; investors include Novak Djokovic, Sloane Stephens, and Candace Parker.
Alana Beard is chief basketball officer. Salaries will exceed current women's standards, and players will receive equity stakes, per Adam Silver's caution about league feasibility.

History

Historical Context

The Women's National Basketball Association (WNBA) was founded on April 24, 1996, as a response to the growing popularity of women's sports, particularly following the USA Basketball Women's National Team's success at the 1996 Olympics. Initially starting with eight teams, the league has evolved significantly, with recent initiatives like Project B aiming to enhance player salaries and equity, reflecting ongoing efforts for gender equality in sports.

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Story summary

Maverick Carter is no longer involved with Project B, the international league launching next fall.
Grady Burnett and Geoff Prentice are co-founders; investors include Novak Djokovic, Sloane Stephens, and Candace Parker.
Alana Beard is chief basketball officer. Salaries will exceed current women's standards, and players will receive equity stakes, per Adam Silver's caution about league feasibility.

1 / 2