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Ari Emanuel Launches MARI, Backed by $2 Billion Investors

10/9/2025

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Story summary
  • Ari Emanuel launched MARI, a holding company for Frieze, global tennis events, and Barrett-Jackson.
  • MARI's portfolio includes the Miami Open and Madrid Open and is backed by $2 billion.
  • Investors include Apollo, RedBird Capital Partners, Luka Doncic, Sabrina Ionescu.
  • Mark Shapiro will be a principal investor and board member. Matt Cohn will be Managing Partner. Ben Enowitz will be CFO.