Story perspectives
Arsenal Faces Pressure to End Controversial Rwanda Sponsorship
10/9/2025
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Story summary
- Arsenal is renegotiating its sleeve sponsor, Visit Rwanda, in place since 2018.
- The £10 million deal draws criticism due to Rwanda's government and Democratic Republic of Congo (DRC).
- Supporters and human rights groups press Arsenal to end the partnership.
- Bayern Munich has scaled back its Rwanda partnership.
- Visit Rwanda remains frontrunner for sleeve rights, with SAP among potential sponsors.
