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Channel 4 and UKTV Join Forces to Attract Young Viewers

10/9/2025

Summary

Story summary

Channel 4 and UKTV will carry UKTV's U on Channel 4 from January 2026.
The deal is multi-year and includes hundreds of titles.
It aims to attract younger UKTV viewers and shift older audiences to Channel 4.
In 2024, Channel 4 streaming rose 13% in viewer minutes; UKTV's VOD grew 40% last year.

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Story summary

Channel 4 and UKTV will carry UKTV's U on Channel 4 from January 2026.
The deal is multi-year and includes hundreds of titles.
It aims to attract younger UKTV viewers and shift older audiences to Channel 4.
In 2024, Channel 4 streaming rose 13% in viewer minutes; UKTV's VOD grew 40% last year.