Story perspectives
Longevity Market to Soar: Genetics and Lifestyle Matter
10/10/2025
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Story summary
- The global longevity market is projected to grow from $21.3 billion in 2024 to nearly $60 billion by 2034.
- A Cell Reports Medicine study of Maria Branyas Morera links longevity to genetics and lifestyle.
- Branyas followed a Mediterranean diet, ate yogurt three times daily.
- Japan has 100,000 centenarians, underscoring that longevity comes from consistent choices supported by community and policy.
