Story perspectives

Channel Factory's Initiative Tackles Youth Mental Health Crisis

10/10/2025

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Summary

Story summary

Channel Factory launched a Mental Health Initiative targeting young and vulnerable audiences affected by social media as part of their Conscious Advertising Programme.
The initiative promotes youth mental wellness by integrating wellbeing considerations into advertising and introduces Positive Mental Health Inclusion Lists for advertisers.
A survey by AKGsOVIHAMS found that 32% of young people in India experience distress, underscoring the need for mental health support.
The World Mental Health Report calls for increased government investment in youth mental health services to address systemic issues.

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Story summary

Channel Factory launched a Mental Health Initiative targeting young and vulnerable audiences affected by social media as part of their Conscious Advertising Programme.
The initiative promotes youth mental wellness by integrating wellbeing considerations into advertising and introduces Positive Mental Health Inclusion Lists for advertisers.
A survey by AKGsOVIHAMS found that 32% of young people in India experience distress, underscoring the need for mental health support.
The World Mental Health Report calls for increased government investment in youth mental health services to address systemic issues.