Story perspectives
Citi Reboots Premium Cards with Kristen Bell's Campaign
10/10/2025
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Story summary
- Citi has launched the 'That’s the Point' campaign to re-enter the premium credit card market, featuring Kristen Bell (actress) to promote the Citi Strata EliteSM card.
- Elyse Lesley from Citi emphasizes travel and dining as the campaign’s focus, aligning with the card’s high rewards and lifestyle benefits.
- Bell notes the card’s ease of earning points, highlighting 12x on attractions and 6x on restaurants for her family’s travel needs.
