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NCAA Eyes Commercial Logos on Football Uniforms by 2026

10/10/2025

Summary

Story summary

The NCAA is considering allowing commercial logos on college football uniforms, potentially starting in 2026.
The plan would permit two logos on uniforms and one on equipment during non-NCAA championship competitions to create revenue.
Josh Whitman, chair of the NCAA Division I Administrative Committee, says modernization is needed amid rising costs for student-athletes.
Some fans oppose the idea, but the NCAA expects acceptance to grow as schools seek financial support.

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Story summary

The NCAA is considering allowing commercial logos on college football uniforms, potentially starting in 2026.
The plan would permit two logos on uniforms and one on equipment during non-NCAA championship competitions to create revenue.
Josh Whitman, chair of the NCAA Division I Administrative Committee, says modernization is needed amid rising costs for student-athletes.
Some fans oppose the idea, but the NCAA expects acceptance to grow as schools seek financial support.