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CMA Labels Google as "Strategic Market Status" to Boost Competition

10/10/2025

47 8 Full Breakdown

Summary

Story summary

The CMA designated Google with "Strategic Market Status" to boost competition in digital markets.
The CMA notes Google Search accounts for over 90% of UK queries, with advertising spend above £10 billion.
Rocio Concha of Which? says Google's dominance must be addressed as generative AI tools gain traction.
The CMA's flexible regulatory approach lets it adapt to market changes, contrasting with the EU's rigid regulations.

History

Historical Context

The Digital Markets Act (DMA), enacted by the European Union on November 1, 2022, targets major tech firms like Google to enhance competition in digital markets. With Google Search commanding over 90% of UK queries, the DMA aims to prevent monopolistic practices and promote market fairness. As of September 2023, 22 services across six companies, including Google, were designated as "gatekeepers" under this regulation.

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Story summary

The CMA designated Google with "Strategic Market Status" to boost competition in digital markets.
The CMA notes Google Search accounts for over 90% of UK queries, with advertising spend above £10 billion.
Rocio Concha of Which? says Google's dominance must be addressed as generative AI tools gain traction.
The CMA's flexible regulatory approach lets it adapt to market changes, contrasting with the EU's rigid regulations.

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