Story perspectives

Australia's Women's Sports Sponsorship Shows $7.29 ROI Potential

10/10/2025

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Summary

Story summary

Sponsorship of women's sports in Australia is gaining traction as brands recognize its potential.
The Victorian Office for Women in Sport and Recreation reports a $7.29 return per $1 invested.
Australia lags sponsorships globally, but greater female representation in commercial roles could boost growth.
Notable partnerships include ModiBodi with West Ham FC and Coach with the WNBA.
Experts say sponsorship opportunities must be presented differently to attract more brands.

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Story summary

Sponsorship of women's sports in Australia is gaining traction as brands recognize its potential.
The Victorian Office for Women in Sport and Recreation reports a $7.29 return per $1 invested.
Australia lags sponsorships globally, but greater female representation in commercial roles could boost growth.
Notable partnerships include ModiBodi with West Ham FC and Coach with the WNBA.
Experts say sponsorship opportunities must be presented differently to attract more brands.