Back to today’s briefing

Story perspectives

Prosus Unveils AI Model Boosting Recommendations by 66%

10/11/2025

50 8

Summary

Story summary

Prosus launched the Large Commerce Model (LCM), an AI system to replace search and recommendations.
It trains on data from 500 million users and 10 trillion tokens to learn consumer intent and personalize recommendations.
The LCM costs 60 times less than AI models and has yielded a 66% increase in conversion rates for recommendations.
It aims to create a shopper-like experience and is used by Prosus companies, including iFood.

1 of 1

Story summary

Prosus launched the Large Commerce Model (LCM), an AI system to replace search and recommendations.
It trains on data from 500 million users and 10 trillion tokens to learn consumer intent and personalize recommendations.
The LCM costs 60 times less than AI models and has yielded a 66% increase in conversion rates for recommendations.
It aims to create a shopper-like experience and is used by Prosus companies, including iFood.