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Lay's Unveils Major Redesign, Ditches Artificial Ingredients

10/11/2025

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Summary

Story summary

Lay's, a potato chip brand owned by PepsiCo, unveils its largest redesign in nearly a century.
By the end of 2025, Lay's will eliminate artificial flavors and colors from its core U.S. products.
The new packaging features a warmer sun logo and colors inspired by natural ingredients to enhance transparency and celebrate the farm-to-bag journey.
Lay's Baked and Kettle Cooked variants will use olive oil and avocado oil, respectively.

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Story summary

Lay's, a potato chip brand owned by PepsiCo, unveils its largest redesign in nearly a century.
By the end of 2025, Lay's will eliminate artificial flavors and colors from its core U.S. products.
The new packaging features a warmer sun logo and colors inspired by natural ingredients to enhance transparency and celebrate the farm-to-bag journey.
Lay's Baked and Kettle Cooked variants will use olive oil and avocado oil, respectively.