Drooid Logo
Back to today’s briefing

Story perspectives

NB Liquor Sells U.S. Stock Amid Tariff Tensions

10/12/2025

25 4 Full Breakdown

1 of 1

Story summary
  • New Brunswick Liquor (NB Liquor) is selling its remaining stock of American alcohol at a Salisbury depot to recover $3.4 million.
  • The move follows a seven-month ban on U.S. products amid tariff tensions with President Donald Trump.
  • Lori Stickles, CEO of NB Liquor, said sales started slowly but rose as buyers from other provinces showed interest.
  • Canadian spirits gain market share as U.S. exports to Canada fall 85%.