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West Virginia Seniors Launch Successful Affordable Boutique, Expand Plans

10/12/2025

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Summary

Story summary

Shelby Cavinder and Tyler Jeffries, West Virginia University seniors, opened Old School on High Street in May 2025.
They launched the business online in 2024.
They built a local clientele, attracting over 500 customers in the first few days.
The store emphasizes affordability and creative control over inventory, with weekly restocks.
As they approach graduation, they plan to dedicate more time to expanding their business.

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Story summary

Shelby Cavinder and Tyler Jeffries, West Virginia University seniors, opened Old School on High Street in May 2025.
They launched the business online in 2024.
They built a local clientele, attracting over 500 customers in the first few days.
The store emphasizes affordability and creative control over inventory, with weekly restocks.
As they approach graduation, they plan to dedicate more time to expanding their business.