Story perspectives

2026 Travel Trends: Canadians Embrace 'Whycation' Experience

10/12/2025

Summary

Story summary

Skyscanner's 2026 Travel Trends Report shows a shift in travel preferences among Canadians and global travelers, highlighting a new "whycation" trend focused on emotional and intentional experiences.
34% of travelers now seek quieter destinations due to overcrowding concerns.
Rising destinations include Salerno, Italy (+211%), Koror, Palau (+156%), and Kochi, Japan (+100%), signaling shifting appeal.
The report notes that 78% of travelers consider book-themed destinations, reflecting growing literary-inspired travel.

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Story summary

Skyscanner's 2026 Travel Trends Report shows a shift in travel preferences among Canadians and global travelers, highlighting a new "whycation" trend focused on emotional and intentional experiences.
34% of travelers now seek quieter destinations due to overcrowding concerns.
Rising destinations include Salerno, Italy (+211%), Koror, Palau (+156%), and Kochi, Japan (+100%), signaling shifting appeal.
The report notes that 78% of travelers consider book-themed destinations, reflecting growing literary-inspired travel.