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Retailers Ditch Xbox Amid Price Hike and Competition

10/13/2025

42 3 Full Breakdown

Summary

Retailers Withdraw Xbox

Target and Costco have removed Xbox products from their shelves, signaling rising retailer uncertainty about Xbox.
Costco has fully withdrawn Xbox Series items.
Microsoft Corp. attributes the Xbox Series X price increase to rising assembly costs linked to tariffs, bringing the price to $650.
The dwindling in-store Xbox presence follows as retailers shift focus to competitors like PlayStation and Nintendo ahead of the holiday season.

Summary

Microsoft Raises Prices

Microsoft raised Xbox Game Pass prices, with Ultimate at $26.99 and Premium at $12.99.
The Essential plan costs $8.99.
The update adds gaming bonuses from Riot Games and Blizzard and includes Ubisoft+ Classics in the Ultimate plan.
The price hikes triggered widespread dissatisfaction, with many canceling subscriptions and the membership site crashing.

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Retailers Withdraw Xbox

Target and Costco have removed Xbox products from their shelves, signaling rising retailer uncertainty about Xbox.
Costco has fully withdrawn Xbox Series items.
Microsoft Corp. attributes the Xbox Series X price increase to rising assembly costs linked to tariffs, bringing the price to $650.
The dwindling in-store Xbox presence follows as retailers shift focus to competitors like PlayStation and Nintendo ahead of the holiday season.

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