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Merck's Smart Collars Revolutionize Dairy Farming Health Monitoring

10/13/2025

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Summary

Story summary

Merck's cow-health collars at Tony Louters' dairy farm in California's Central Valley monitor health and serve as early-warning systems.
Louters credits the collars with saving a cow and preventing milk loss.
The livestock-monitoring market is valued at over $5 billion, with Merck's collars tracking about 20% of U.S. dairy cows.
As automation advances, the focus remains on profitability and animal health.

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Story summary

Merck's cow-health collars at Tony Louters' dairy farm in California's Central Valley monitor health and serve as early-warning systems.
Louters credits the collars with saving a cow and preventing milk loss.
The livestock-monitoring market is valued at over $5 billion, with Merck's collars tracking about 20% of U.S. dairy cows.
As automation advances, the focus remains on profitability and animal health.