Story perspectives

Chinese Tourist Spending Soars During Golden Week Travels

10/13/2025

Summary

Story summary

Cross-border travel by Chinese tourists surged during Golden Week.
Alipay data show Japan, South Korea, Malaysia, Thailand, and Singapore as top destinations.
Spending in long-haul markets such as Greece and Turkey rose, and half of outbound tourists used Alipay for clothing and dining.
Visa and American Express expanded contactless payments on public transport for international visitors.
China's tourism sector is rebounding with growth in inbound and outbound travel.

History

Historical Context

In 2019, China's Golden Week, coinciding with the imperial transition to Emperor Naruhito, saw over 7 million travelers, primarily to Japan and South Korea. This surge in outbound tourism reflects a broader trend of increasing cross-border travel, supported by advancements in contactless payment systems like Alipay, enhancing economic ties and cultural exchanges between China and its neighbors.

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Story summary

Cross-border travel by Chinese tourists surged during Golden Week.
Alipay data show Japan, South Korea, Malaysia, Thailand, and Singapore as top destinations.
Spending in long-haul markets such as Greece and Turkey rose, and half of outbound tourists used Alipay for clothing and dining.
Visa and American Express expanded contactless payments on public transport for international visitors.
China's tourism sector is rebounding with growth in inbound and outbound travel.

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