Story perspectives
New Horror Trailer Warns of Doomscrolling Dangers
10/13/2025
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Story summary
- Hatch, a sleep wellness brand, launched a faux horror trailer titled "Goodnight, Phone" featuring Kiernan Shipka and Jake Cannavale.
- Directed by Meredith Alloway, trailer highlights doomscrolling dangers as Shipka's Ava struggles to sleep from her phone's content.
- As the horrors manifest, her partner remains unaffected by the Hatch smart sleep clock.
- The Hatch Restore 3 device helps remove screens from bedrooms, with screenings at AMC and Cinemark theaters during Halloween.
