Story perspectives
Beer Sales Hit by Can Shortage, INR1,300 Crore Loss Looms
10/14/2025
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Story summary
- The Brewers Association of India (BAI) says a can shortage is impacting 20% of beer sales.
- BAI estimates a potential revenue loss of INR1,300 crore due to the crisis.
- The shortage stems from BIS certification requirements effective 1 April 2025, straining production.
- Major manufacturers BALL Beverage Packaging and Can-Pack report full capacity and anticipate six- to twelve-month expansion.
- BAI has asked BIS to delay enforcement by one year to ease pressures.
