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Tencent Shifts Focus to PC Shooters, Boosts Delta Force

10/14/2025

29 3 Full Breakdown

Summary

Story summary

Tencent Holdings shifts its focus to PC and shooter games to meet changing preferences among Chinese gamers.
Leo Yao, developer of Delta Force, leads the initiative, with Delta Force drawing 30 million daily players and exceeding internal expectations.
Yao's team upgrades Delta Force with Unreal Engine 5 and develops additional shooters, while Tencent hires staff to understand international markets and explore new promotional strategies.

History

Historical Context

Tencent Holdings, founded in 1998, has evolved from its initial focus on instant messaging with QQ to becoming the world's largest video game vendor by revenue. In 2023, under Leo Yao's leadership, Tencent shifted towards PC and shooter games, aiming to leverage the 30 million daily players of Delta Force. This strategy echoes the transformative impact of the Xbox 360's 2006 launch on online gaming.

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Story summary

Tencent Holdings shifts its focus to PC and shooter games to meet changing preferences among Chinese gamers.
Leo Yao, developer of Delta Force, leads the initiative, with Delta Force drawing 30 million daily players and exceeding internal expectations.
Yao's team upgrades Delta Force with Unreal Engine 5 and develops additional shooters, while Tencent hires staff to understand international markets and explore new promotional strategies.

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