Story perspectives

Hrithik Roshan Fights Unauthorized Use of His Identity

10/15/2025

Summary

Story summary

Bollywood actor Hrithik Roshan filed a plea in the Delhi High Court to stop unauthorized commercial use of his identity, seeking an injunction against profiting from his name, image, and voice.
Justice Manmeet Pritam Arora will hear the case alongside a suit by singer Kumar Sanu over fake videos damaging reputations.
The court had earlier ordered social media platforms to curb misleading AI-generated content, reflecting rising personality-right concerns in India.

History

Historical Context

The California Supreme Court's 2008 ruling affirmed individuals' rights to control the commercial use of their identity, influencing jurisdictions worldwide, including India. This legal precedent has prompted celebrities like Hrithik Roshan to seek protection against unauthorized likeness use. The Delhi High Court's recent actions reflect growing concerns over misleading AI-generated content, highlighting the increasing significance of personality rights in the digital era.

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Story summary

Bollywood actor Hrithik Roshan filed a plea in the Delhi High Court to stop unauthorized commercial use of his identity, seeking an injunction against profiting from his name, image, and voice.
Justice Manmeet Pritam Arora will hear the case alongside a suit by singer Kumar Sanu over fake videos damaging reputations.
The court had earlier ordered social media platforms to curb misleading AI-generated content, reflecting rising personality-right concerns in India.

1 / 2