Story perspectives

Dr. Phil's Political Shift Faces Viewer Skepticism

10/14/2025

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Summary

Story summary

Dr. Phil McGraw has shifted to a politically aligned media persona, a transition Slate flags as challenging.
Since Trump's second term began, McGraw has engaged with the administration.
Merit Street Media, launched in 2024, averaged 27,000 weekly viewers and filed for bankruptcy after lawsuits and layoffs.
Critics, per Slate, say the shift lacks authenticity and has not resonated with audiences.
Envoy Media Company's formation has met skepticism about McGraw's media future.

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Story summary

Dr. Phil McGraw has shifted to a politically aligned media persona, a transition Slate flags as challenging.
Since Trump's second term began, McGraw has engaged with the administration.
Merit Street Media, launched in 2024, averaged 27,000 weekly viewers and filed for bankruptcy after lawsuits and layoffs.
Critics, per Slate, say the shift lacks authenticity and has not resonated with audiences.
Envoy Media Company's formation has met skepticism about McGraw's media future.