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India Launches 'Pitch to Get Rich' Fashion Reality Show

10/14/2025

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Summary

Story summary

Pitch to Get Rich is India's first fashion-focused entrepreneurial reality show, launched in Mumbai with Bollywood stars Akshay Kumar and Karan Johar.
The show will stream on JioHotstar from October 20 and has a INR40 crore investment pool.
The judging panel includes notable figures from entertainment and business, aiming to empower fashion innovators.
Sanjay Nigam described the show as a fusion of fashion, finance, and fame to inspire viewers.

History

Historical Context

The launch of India's first fashion-focused entrepreneurial reality show in 2023 builds on a rich history of Indian fashion, which began to flourish in the 1980s with pioneers like Rohit Khosla. The show, featuring Bollywood stars Akshay Kumar and Karan Johar, reflects the growing trend of reality competitions, similar to "American Idol," which debuted in 2002, and aims to empower fashion innovators in India.

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Story summary

Pitch to Get Rich is India's first fashion-focused entrepreneurial reality show, launched in Mumbai with Bollywood stars Akshay Kumar and Karan Johar.
The show will stream on JioHotstar from October 20 and has a INR40 crore investment pool.
The judging panel includes notable figures from entertainment and business, aiming to empower fashion innovators.
Sanjay Nigam described the show as a fusion of fashion, finance, and fame to inspire viewers.

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