Story perspectives
Southeast Asia Cuts Tobacco Use by 40% Since 2010
10/15/2025
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Story summary
- Southeast Asia reduced tobacco use by over 40% since 2010.
- The region now ranks second globally in tobacco consumption, behind Europe.
- Public health initiatives, including labeling, bans, and education, have driven the decline.
- Smokeless tobacco remains prevalent; a quarter of men and 1 in 7 women use it.
- Experts call for targeted measures, including taxation and plain packaging, to curb illicit tobacco use.
