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Instagram Revamps Menu to Boost Reels and DMs

10/15/2025

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Summary

Story summary

Instagram is testing a redesigned menu bar to prioritize Reels and Direct Messages, announced by Instagram CEO Adam Mosseri.
The Create button moves to the top-left, and the bottom navigation becomes Home, Reels, DMs.
The change reflects user behavior, with Reels and DMs driving growth.
The update is optional for a group of users.
Instagram is exploring a Reels-first interface on iPads and select markets and enabling content-recommendation controls.

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Story summary

Instagram is testing a redesigned menu bar to prioritize Reels and Direct Messages, announced by Instagram CEO Adam Mosseri.
The Create button moves to the top-left, and the bottom navigation becomes Home, Reels, DMs.
The change reflects user behavior, with Reels and DMs driving growth.
The update is optional for a group of users.
Instagram is exploring a Reels-first interface on iPads and select markets and enabling content-recommendation controls.