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NBA's 2025-2026 Season: New Streaming Deals and Title Contenders

10/15/2025

40 3 Full Breakdown

Summary

Story summary

The NBA's 2025-2026 season will feature new streaming partnerships as TNT exits and Prime Video and Peacock enter, expanding access and raising costs.
The revamped NBA App will launch on October 15, 2025, offering 24/7 content, live games, and original programming.
The Oklahoma City Thunder, led by MVP Shai Gilgeous-Alexander, are favored to repeat.
The Houston Rockets, bolstered by Kevin Durant's arrival, aim to challenge for title.

History

Historical Context

In 1990, the NBA signed a groundbreaking $600 million deal with NBC, enhancing its visibility and revenue during a period of rising popularity, particularly with stars like Michael Jordan. This partnership lasted until 2002, after which the NBA shifted to ABC and ESPN. In 2024, NBC regained NBA rights, reflecting ongoing changes in sports broadcasting as the league adapts to modern viewing habits.

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Story summary

The NBA's 2025-2026 season will feature new streaming partnerships as TNT exits and Prime Video and Peacock enter, expanding access and raising costs.
The revamped NBA App will launch on October 15, 2025, offering 24/7 content, live games, and original programming.
The Oklahoma City Thunder, led by MVP Shai Gilgeous-Alexander, are favored to repeat.
The Houston Rockets, bolstered by Kevin Durant's arrival, aim to challenge for title.

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