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SKIMS Launches Controversial Faux Hair Thong, Sells Out Fast

10/15/2025

22 2 Full Breakdown

Summary

Story summary

Kim Kardashian's SKIMS released the Faux Hair Micro String Thong on October 14, 2025, priced at $32 and featuring faux pubic hair as a celebration of body positivity.
The launch included a retro game show themed video, prompting mixed reactions on social media with disbelief and humor.
All 12 designs sold out quickly, indicating strong consumer interest.
The move aligns with the broader pubic hair positivity trend noted on TikTok.

History

Historical Context

The body positivity movement, rooted in the 1960s fat acceptance movement, gained momentum with social media's rise around 2012, promoting self-acceptance and challenging beauty standards. Organizations like the National Association to Advance Fat Acceptance have advocated for diverse body types. Kim Kardashian's 2021 SKIMS launch reflects this cultural shift, emphasizing individuality and personal expression in fashion marketing.

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Story summary

Kim Kardashian's SKIMS released the Faux Hair Micro String Thong on October 14, 2025, priced at $32 and featuring faux pubic hair as a celebration of body positivity.
The launch included a retro game show themed video, prompting mixed reactions on social media with disbelief and humor.
All 12 designs sold out quickly, indicating strong consumer interest.
The move aligns with the broader pubic hair positivity trend noted on TikTok.

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