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Borderlands 4 Discounted 20% Amid Performance Issues

10/15/2025

22 2 Full Breakdown

Summary

Story summary

Borderlands 4 is discounted 20% on Steam through October 20, 2025, about one month after its September 12, 2025 release.
The price cut responds to performance issues and mixed reviews, particularly on the personal computer (PC).
Gearbox CEO Randy Pitchford previously claimed the game would not see a discount for years, and the discount comes as the title struggles with player retention and ongoing performance problems.

History

Historical Context

Released on September 13, 2019, Borderlands 3 sold over 5 million copies within five days, marking a significant success for Gearbox Software. However, it faced criticism for technical issues, reflecting a broader trend in the gaming industry where rapid consumer feedback influences game performance and pricing strategies. This shift is evident as Borderlands 4 experiences similar challenges, impacting player expectations.

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Story summary

Borderlands 4 is discounted 20% on Steam through October 20, 2025, about one month after its September 12, 2025 release.
The price cut responds to performance issues and mixed reviews, particularly on the personal computer (PC).
Gearbox CEO Randy Pitchford previously claimed the game would not see a discount for years, and the discount comes as the title struggles with player retention and ongoing performance problems.

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