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Mattel Studios Expands TV Development Under Robbie Brenner

10/15/2025

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Summary

Story summary

Robbie Brenner, president of Mattel Studios, announced at MIPCOM 2023 a focus on expanding TV development.
She described her transition from independent film producer to her role and highlighted the studio's culture of detail.
She noted Barbie's success under CEO Ynon Kreiz's vision to transform Mattel into a media powerhouse.
Releases include Masters of the Universe, directed by Travis Knight, and a Magic 8 Ball series with M. Night Shyamalan.

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Story summary

Robbie Brenner, president of Mattel Studios, announced at MIPCOM 2023 a focus on expanding TV development.
She described her transition from independent film producer to her role and highlighted the studio's culture of detail.
She noted Barbie's success under CEO Ynon Kreiz's vision to transform Mattel into a media powerhouse.
Releases include Masters of the Universe, directed by Travis Knight, and a Magic 8 Ball series with M. Night Shyamalan.