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Holiday Spending Set to Drop Amid Economic Concerns

10/15/2025

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Summary

Story summary

For the 2025 holiday season, a Deloitte survey finds that 57% of respondents expect a weaker economy.
The average planned expenditure is $1,595, down 10% from last year.
Gen Z shoppers anticipate spending 34% less than last year, while the tradition of gift-giving remains important.
Higher-income households plan to increase their budgets by 26%.
Retailers should offer flexible payment options to accommodate both cautious and confident shoppers.

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Story summary

For the 2025 holiday season, a Deloitte survey finds that 57% of respondents expect a weaker economy.
The average planned expenditure is $1,595, down 10% from last year.
Gen Z shoppers anticipate spending 34% less than last year, while the tradition of gift-giving remains important.
Higher-income households plan to increase their budgets by 26%.
Retailers should offer flexible payment options to accommodate both cautious and confident shoppers.