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Story perspectives

Indonesia's Digital Landscape: Growth Amid Declining TikTok Ads

10/15/2025

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Summary

Story summary

Indonesia has 212 million internet users and 143 million social media identities as of early 2025, with 74.6% penetration but 72.2 million offline.
TikTok’s ad reach is declining in Indonesia.
Indonesia’s mobile speeds rose to 29.06 Mbps.
The Philippines has 83.8% internet usage with engagement on YouTube and TikTok.
Global digital ad spending is rising.

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Story summary

Indonesia has 212 million internet users and 143 million social media identities as of early 2025, with 74.6% penetration but 72.2 million offline.
TikTok’s ad reach is declining in Indonesia.
Indonesia’s mobile speeds rose to 29.06 Mbps.
The Philippines has 83.8% internet usage with engagement on YouTube and TikTok.
Global digital ad spending is rising.