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AI vs. Human Creativity: A Battle for the Future

10/15/2025

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Summary

Story summary

Ndidi Oteh, CEO of Accenture Song, said at SXSW Sydney that competition between human creativity and AI is intensifying and AI is reshaping the creative industry.
She added that AI impacts jobs while human context remains vital and companies should upskill and pursue responsible AI practices.
Accenture has developed a product to ensure AI compliance with changing policies.
Oteh stresses maintaining business relevance through execution and a strong customer focus.

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Story summary

Ndidi Oteh, CEO of Accenture Song, said at SXSW Sydney that competition between human creativity and AI is intensifying and AI is reshaping the creative industry.
She added that AI impacts jobs while human context remains vital and companies should upskill and pursue responsible AI practices.
Accenture has developed a product to ensure AI compliance with changing policies.
Oteh stresses maintaining business relevance through execution and a strong customer focus.