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Ulta Beauty Unveils Wicked-Themed Collection Ahead of Film

10/15/2025

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Summary

Story summary

Ulta Beauty launches a Wicked-themed beauty collection across makeup, haircare, and nails ahead of the film 'Wicked: For Good,' releasing in the United States on November 21, 2025.
Key items include Kiss FALSCARA X Wicked False Eyelashes ($11.99), Essie nail polish ($10), and Conair Wicked Wavy Lighted Mirror ($39.99).
Ariana Grande’s R.E.M. Beauty offers four metallic eyeliners for $49 as part of the Wicked line.

History

Historical Context

"The Wizard of Oz" premiered in 1939, captivating audiences and spawning a cultural phenomenon that continues today. This enduring legacy has influenced various industries, including beauty, as seen in Ulta Beauty's Wicked-themed collection. The film's impact is evident in the billions generated from Oz-related merchandise, highlighting a sustained consumer interest in nostalgic themes and collaborations within the beauty sector.

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Story summary

Ulta Beauty launches a Wicked-themed beauty collection across makeup, haircare, and nails ahead of the film 'Wicked: For Good,' releasing in the United States on November 21, 2025.
Key items include Kiss FALSCARA X Wicked False Eyelashes ($11.99), Essie nail polish ($10), and Conair Wicked Wavy Lighted Mirror ($39.99).
Ariana Grande’s R.E.M. Beauty offers four metallic eyeliners for $49 as part of the Wicked line.

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