Story perspectives
Red Tractor Ad Misled Consumers on Environmental Standards
10/15/2025
46 7
1 of 1
Story summary
- The Advertising Standards Authority upheld a complaint that Red Tractor's 'Farmed with Care' ad misled consumers about environmental standards on its farms.
- River Action claimed the standards were not met, and Red Tractor said the ad focused on food safety, animal welfare, and traceability.
- Red Tractor CEO Jim Moseley says 0.4% of farms faced critical incidents, and clearer references to its standards will appear in future advertising.
