Back to today’s briefing

Story perspectives

Drake Milligan Set to Ignite F1 Grid Gigs in Austin

10/16/2025

44 4 Full Breakdown

Summary

Story summary

Formula 1 will debut the F1 Grid Gigs pre-race entertainment at the United States Grand Prix in Austin.
Country artist Drake Milligan will perform during reconnaissance laps as part of Grid Gigs.
The initiative aims to boost fan engagement before the race.
Circuit of the Americas will host its third sprint weekend this season.
Local officials acknowledge the added value of sprint races, though they remain unsure about ticket sales.

History

Historical Context

Since Liberty Media acquired Formula One in 2017, the sport has evolved to enhance fan engagement, exemplified by the introduction of pre-race concerts in 2022, such as at the Miami Grand Prix. This shift reflects a broader trend to attract diverse audiences and boost local economies, as seen with the Circuit of the Americas hosting its third sprint weekend, indicating a potential transformation in event formats.

1 of 2

Story summary

Formula 1 will debut the F1 Grid Gigs pre-race entertainment at the United States Grand Prix in Austin.
Country artist Drake Milligan will perform during reconnaissance laps as part of Grid Gigs.
The initiative aims to boost fan engagement before the race.
Circuit of the Americas will host its third sprint weekend this season.
Local officials acknowledge the added value of sprint races, though they remain unsure about ticket sales.

1 / 2