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Interactive Anime Film Breaks Records with $16.5 Million

10/16/2025

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Summary

Story summary

The interactive anime film “Hypnosis Mic – Division Rap Battle” earned JPY2.5 billion ($16.5 million) in Japan, setting a new record despite being shown on fewer than 60 screens.
Released on February 21, the film used Kino Industries’ CtrlMovie platform, enabling real-time audience plot influence through smartphone voting.
Toho executive Ryoji Kure stated the film's performance exceeded expectations, while Kino Industries plans to expand CtrlMovie technology to enhance audience engagement in other media formats.

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Story summary

The interactive anime film “Hypnosis Mic – Division Rap Battle” earned JPY2.5 billion ($16.5 million) in Japan, setting a new record despite being shown on fewer than 60 screens.
Released on February 21, the film used Kino Industries’ CtrlMovie platform, enabling real-time audience plot influence through smartphone voting.
Toho executive Ryoji Kure stated the film's performance exceeded expectations, while Kino Industries plans to expand CtrlMovie technology to enhance audience engagement in other media formats.