Story perspectives

Wattie’s Faces Backlash Amid Declining Demand and Import Investigation

10/16/2025

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Summary

Story summary

Wattie’s reports a decline in demand for homegrown canned fruit, affecting peaches and tomatoes.
The company is adjusting intake and communicating with affected growers.
Online backlash followed the decision to reduce peach production.
Wattie’s alerted the New Zealand government to alleged dumping of cheaper imports from China, prompting MBIE to investigate.
MBIE will compile findings for a report due by November 7, with a ministerial decision expected by January 31.

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Story summary

Wattie’s reports a decline in demand for homegrown canned fruit, affecting peaches and tomatoes.
The company is adjusting intake and communicating with affected growers.
Online backlash followed the decision to reduce peach production.
Wattie’s alerted the New Zealand government to alleged dumping of cheaper imports from China, prompting MBIE to investigate.
MBIE will compile findings for a report due by November 7, with a ministerial decision expected by January 31.