Story perspectives

Japan Welcomes 30 Million Tourists, Spending Soars

10/16/2025

Center

Japan's Tourism Surge

In 2025, foreign visitors to Japan reached over 30 million from January through September, a 17.7% rise.
The Japan National Tourism Organization expects total visitors to exceed 40 million by year-end 2025, aided by autumn foliage and winter holidays.
Foreign tourist spending reached ¥6.92 trillion, with accommodation expenses rising.
Tottori Prefecture established a permanent booth at the Kansai Pavilion to boost visibility by leveraging Osaka Expo's momentum.

Right

Japan's Foreign Births

In October 2025, Japan's Ministry of Health reported a record 22,878 babies born to foreign parents in 2024, over 3% of all newborns.
Births to Japanese parents fell by 41,115 in 2024.
The rise in foreign births has sparked controversy amid immigration anxiety as a demographic fix.
Takaichi Sanae, elected leader of the Liberal Democratic Party (LDP), opposes immigration, complicating her bid to become Japan's first female prime minister.

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Japan's Tourism Surge

In 2025, foreign visitors to Japan reached over 30 million from January through September, a 17.7% rise.
The Japan National Tourism Organization expects total visitors to exceed 40 million by year-end 2025, aided by autumn foliage and winter holidays.
Foreign tourist spending reached ¥6.92 trillion, with accommodation expenses rising.
Tottori Prefecture established a permanent booth at the Kansai Pavilion to boost visibility by leveraging Osaka Expo's momentum.

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