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Travel Trends Shift: Sustainability and Local Experiences Rise

10/16/2025

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Summary

Story summary

Booking.com’s 2026 Travel Predictions report highlights sustainability-focused travel trends, noting 52% of travelers pursue nature-focused activities.
The report shows 82% of U.S. travelers are open to carpooling, potentially reducing emissions.
It notes a shift toward local, edible souvenirs to support community artisans.
In Wichita, Kansas, the city renews its tourism strategy by extending its contract with Visit Wichita after $1.5 billion in visitor spending in 2024.

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Story summary

Booking.com’s 2026 Travel Predictions report highlights sustainability-focused travel trends, noting 52% of travelers pursue nature-focused activities.
The report shows 82% of U.S. travelers are open to carpooling, potentially reducing emissions.
It notes a shift toward local, edible souvenirs to support community artisans.
In Wichita, Kansas, the city renews its tourism strategy by extending its contract with Visit Wichita after $1.5 billion in visitor spending in 2024.