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89% of U.S. Homes Now Stream: Ads Drive Growth

10/16/2025

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Summary

Story summary

Parks Associates reports that 89% of U.S. internet households subscribe to at least one streaming service as of 2023.
The data shows that 45% of households watch free ad-supported streaming TV (FAST), and 59% of subscriptions to leading subscription ad-based video-on-demand (SAVoD) services are for basic tiers with ads.
Elizabeth Parks, President and CMO of Parks Associates, stated that advertising is becoming a key growth driver in video distribution and monetization.
The findings will be presented at the “Future of Video: Business of Streaming” event in Marina del Rey, California.

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Story summary

Parks Associates reports that 89% of U.S. internet households subscribe to at least one streaming service as of 2023.
The data shows that 45% of households watch free ad-supported streaming TV (FAST), and 59% of subscriptions to leading subscription ad-based video-on-demand (SAVoD) services are for basic tiers with ads.
Elizabeth Parks, President and CMO of Parks Associates, stated that advertising is becoming a key growth driver in video distribution and monetization.
The findings will be presented at the “Future of Video: Business of Streaming” event in Marina del Rey, California.