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Vote Now: Wisconsin's Coolest Thing Contest Finalists Revealed!

10/16/2025

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Summary

Story summary

Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group announced the finalists for the 10th annual Coolest Thing Made in Wisconsin contest on October 15, 2025.
The finalists are Search and Rescue 1000 Island Airboat, Comfort Custom Seating System, Kikkoman Soy Sauce, and Extrication Tools.
Nearly 150 products were nominated, illustrating Wisconsin's $73 billion manufacturing industry.
Voting runs October 16–23, and the winner will be announced at WMC’s Business Day in Madison.

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Story summary

Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group announced the finalists for the 10th annual Coolest Thing Made in Wisconsin contest on October 15, 2025.
The finalists are Search and Rescue 1000 Island Airboat, Comfort Custom Seating System, Kikkoman Soy Sauce, and Extrication Tools.
Nearly 150 products were nominated, illustrating Wisconsin's $73 billion manufacturing industry.
Voting runs October 16–23, and the winner will be announced at WMC’s Business Day in Madison.