Story perspectives

ITF Rebrands as 'World Tennis' in 2026 Overhaul

10/16/2025

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Summary

Story summary

The International Tennis Federation (ITF) will rebrand as "World Tennis" on January 1, 2026 after a majority vote by member associations.
The change reflects the organization's global role and strengthens its identity among players, fans, and stakeholders.
ITF President David Haggerty expressed excitement for the future and the commitment to developing tennis worldwide.
The new brand will be officially launched in mid-2026 as part of a phased rollout.

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Story summary

The International Tennis Federation (ITF) will rebrand as "World Tennis" on January 1, 2026 after a majority vote by member associations.
The change reflects the organization's global role and strengthens its identity among players, fans, and stakeholders.
ITF President David Haggerty expressed excitement for the future and the commitment to developing tennis worldwide.
The new brand will be officially launched in mid-2026 as part of a phased rollout.