Apple and NBCUniversal Launch Streaming Bundle to Boost Subscriber Growth

Apple and NBCUniversal have announced a new streaming bundle that combines their respective services, Apple TV and Peacock. The "Apple TV and Peacock Bundle" will be available starting October 20, 2025, offering U.S. customers access to both platforms at a discounted rate. The bundle is priced at $14.99 per month for the Apple TV and Peacock Premium tier, and $19.99 for the ad-free Peacock Premium Plus option, representing savings of over 30% compared to individual subscriptions.

You Can Bundle Apple TV And Peacock Premium From Next Week And Save On The CostTwo Major Streaming Services Are Joining ForcesVariety MagazineApple and NBCUniversal announce the launch of Apple TV, Peacock bundle for $15 per monthApple and NBCUniversal bundle Apple TV and Peacock at a discountMacRumorsHollywood ReporterThe Wrap

The bundle includes a diverse array of content from both platforms, featuring award-winning originals, live sports, and blockbuster movies. Notable titles include Apple TV's "Ted Lasso," "Severance," and "The Morning Show," alongside Peacock's "The Traitors," "Law & Order," and upcoming NBA games, which will begin airing on Peacock on October 21.

Cord Cutters News

In a unique cross-sampling feature, subscribers will be able to watch select episodes from the partner service at no additional cost. Peacock subscribers can access up to three episodes of Apple TV shows such as "Slow Horses," "Silo," and "Foundation," while Apple TV users can sample episodes of Peacock series like "Bel-Air," "Twisted Metal," and "Real Housewives of Miami."

Apple News

Matt Strauss, Chairman of NBCUniversal Media Group, stated, “There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events.” He emphasized that this initiative aims to redefine the customer journey for streaming bundles. Oliver Schusser, Apple’s Vice President of Apple TV, Apple Music, Sports, and Beats, expressed excitement about the partnership, saying, “We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places.”

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While the bundle aims to attract new subscribers, some industry analysts have raised concerns about whether such partnerships can effectively compete with larger streaming services like Netflix and Amazon Prime, which offer extensive libraries. The effectiveness of this bundle in driving long-term subscriber growth remains to be seen, especially as both companies have historically been cautious about forming direct partnerships.

Benzinga

The launch of the Apple TV and Peacock Bundle is part of a broader trend in the streaming industry, where companies are increasingly seeking partnerships to enhance their offerings and attract subscribers. As the streaming landscape continues to evolve, it will be important to monitor how this collaboration impacts both Apple and NBCUniversal's market positions and subscriber numbers.

Deadline Hollywood

• “There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” — Matt Strauss, Chairman, NBCUniversal Media Group

Apple News

• “ Oliver Schusser, Apple’s VP of Apple TV, Apple Music, Sports and Beats, said in a statement: “We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places.” — Oliver Schusser, VP of Apple TV, Apple Music, Sports, and Beats

Variety Magazine