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Marvel Rivals Sees 85% User Drop Despite $100M Launch

10/16/2025

49 7 Full Breakdown

Summary

Story summary

Active users fell 85% from a peak of 644,269 to about 90,857 after Marvel Rivals' December 2023 launch.
NetEase, the developer, created Marvel Rivals, a multiplayer action game based on the Marvel universe.
The game generated over $100 million in its first month.
The Marvel IP remains a strong asset that could attract new players as the game evolves.
NetEase plans to enhance user engagement through new content and events.

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Story summary

Active users fell 85% from a peak of 644,269 to about 90,857 after Marvel Rivals' December 2023 launch.
NetEase, the developer, created Marvel Rivals, a multiplayer action game based on the Marvel universe.
The game generated over $100 million in its first month.
The Marvel IP remains a strong asset that could attract new players as the game evolves.
NetEase plans to enhance user engagement through new content and events.