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Victorinox Faces $13M Tariff Hit, Expands Global Reach

10/17/2025

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Summary

Story summary

The 39% U.S. tariff imposed in August could cost Victorinox about $13 million annually.
Victorinox increases U.S. inventory by shipping additional containers of knives through 2026.
Carl Elsener, CEO of Victorinox, says production costs must be at least 60% in Switzerland to retain the Swiss-made label.
Victorinox aims to expand into Latin America and Asia to reduce reliance on the U.S. market while preserving its heritage.

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Story summary

The 39% U.S. tariff imposed in August could cost Victorinox about $13 million annually.
Victorinox increases U.S. inventory by shipping additional containers of knives through 2026.
Carl Elsener, CEO of Victorinox, says production costs must be at least 60% in Switzerland to retain the Swiss-made label.
Victorinox aims to expand into Latin America and Asia to reduce reliance on the U.S. market while preserving its heritage.